Privacy Policy

This Privacy Policy describes how MARSHALL DIGITAL SOLUTIONS LTD ("Company," "we," "us," or "our"), operating as Lead3r, collects, uses, discloses, and protects information when you use our browser extension, website, and related services (collectively, the "Services").

Company Information:
MARSHALL DIGITAL SOLUTIONS LTD
Toronto, Ontario, Canada

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, do not use our Services.

1. Information We Collect

1.1 Information You Provide

• Account Information: Email address, name, password (encrypted), billing information
• Profile Information: Optional user preferences, settings, and configurations
• Payment Information: Processed securely through third-party payment processors (we do not store complete credit card numbers)
• Communications: Information you provide when contacting support or communicating with us

1.2 Information Collected Automatically

• Usage Data: Browser type, device information, IP address, pages visited, time spent, features used
• Extension Activity: Websites you visit where the extension is active, extraction events, feature usage patterns
• Cookies and Similar Technologies: Session cookies, analytics cookies, preference cookies
• Log Data: Server logs, error reports, diagnostic information

1.3 Information Extracted by the Extension

• Business Data: Company names, business information, contact details from publicly visible web pages
• User-Initiated Extractions: Data you specifically choose to extract using the extension
• Enrichment Data: AI-generated analysis, scoring, and insights based on extracted data

Important: We do not collect data from pages you visit unless you explicitly activate the extension on that page. We do not access, collect, or store your browsing history, passwords, or personal credentials.

2. How We Use Your Information

We use collected information for the following purposes:

• Service Delivery: To provide, maintain, and improve the Services
• Account Management: To create and manage your account, authenticate access
• Payment Processing: To process transactions and manage subscriptions
• Feature Enhancement: To develop new features and improve existing functionality
• Customer Support: To respond to inquiries, troubleshoot issues, provide assistance
• Analytics: To analyze usage patterns and improve user experience
• Security: To detect, prevent, and address fraud, security issues, or technical problems
• Legal Compliance: To comply with legal obligations and enforce our Terms of Service
• Communications: To send service updates, security alerts, and (with consent) marketing communications

3. Data Sharing and Disclosure

3.1 Third-Party Service Providers

We may share information with trusted third-party service providers who assist us in operating our Services:

• Payment Processors: Stripe (payment processing)
• Analytics Services: Umami Analytics (privacy-focused analytics)
• Hosting Providers: Vercel (website hosting), Sanity (CMS hosting)
• AI Services: OpenAI (content enrichment and analysis)
• Email Services: For transactional and support communications

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change via email or prominent notice on our website.

3.4 With Your Consent

We may share information with third parties when you explicitly consent or direct us to do so.

We do NOT sell, rent, or trade your personal information to third parties for marketing purposes.

4. Data Security

We implement appropriate technical and organizational measures to protect your information:

• Encryption in transit (HTTPS/TLS)
• Encryption at rest for sensitive data
• Secure password storage using industry-standard hashing
• Regular security audits and vulnerability assessments
• Access controls and authentication mechanisms
• Employee training on data protection and privacy

Limitation: While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

5. Data Retention

We retain your information for as long as necessary to:

• Provide the Services you requested
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain security and prevent fraud

Account Data: Retained for the duration of your active account. Upon account deletion, personal data is deleted within 90 days, except where retention is required by law.

Extracted Lead Data: Retained until you delete it from your account or delete your account entirely.

6. Your Rights and Choices

6.1 Access and Portability

You have the right to access, download, and export your personal information and extracted data from your account dashboard.

6.2 Correction and Updates

You can update your account information at any time through your account settings.

6.3 Deletion

You can delete extracted leads individually or delete your entire account (including all associated data) at any time. Contact support@lead3r.net for assistance with account deletion.

6.4 Marketing Communications

You can opt out of marketing emails by clicking "unsubscribe" in any marketing email or updating your preferences in account settings. You cannot opt out of essential service communications (e.g., security alerts, billing notices).

6.5 Cookies

Most browsers allow you to control cookies through settings. Note that disabling cookies may limit your ability to use certain features of the Services.

6.6 Do Not Track

Our Services do not respond to "Do Not Track" browser signals. You can disable tracking by adjusting your browser settings or using privacy-focused browsers.

7. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your country of residence, including Canada and the United States. These countries may have data protection laws different from your country.

By using our Services, you consent to the transfer of your information to countries outside your country of residence, including countries that may not provide the same level of data protection as your country. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

8. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@lead3r.net. We will delete such information promptly.

9. Third-Party Links and Services

Our Services may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request disclosure of personal information we collect, use, and disclose
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of the sale of personal information (Note: We do not sell personal information)
• Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

To exercise these rights, contact us at support@lead3r.net with "CCPA Request" in the subject line.

11. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):

• Right of Access: Obtain confirmation of data processing and access to your data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to processing of your data
• Right to Withdraw Consent: Withdraw consent for data processing
• Right to Lodge a Complaint: File a complaint with a supervisory authority

Legal Basis for Processing: We process your data based on: (1) your consent, (2) performance of a contract, (3) legal obligations, or (4) legitimate interests.

To exercise these rights, contact us at support@lead3r.net with "GDPR Request" in the subject line.

12. Canadian Privacy Rights (PIPEDA)

As a Canadian company, we comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.

Canadian residents have the right to:

• Know what personal information we hold about you
• Request access to your personal information
• Challenge the accuracy and completeness of your information
• Request correction of inaccurate information
• Withdraw consent for data processing (subject to legal and contractual restrictions)
• File a complaint with the Office of the Privacy Commissioner of Canada

To exercise these rights, contact our Privacy Officer at support@lead3r.net.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

• Posting the updated Privacy Policy on this page
• Updating the "Last Updated" date at the top
• Sending an email notification to registered users (for material changes)
• Displaying a prominent notice on our website

Your continued use of the Services after changes become effective constitutes acceptance of the updated Privacy Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiry within 30 days of receipt.